Ranking with Purpose: The Inclusive Rise of Rejoice Ojiaku

SEO Manager | Inclusive Content Strategist | Global Speaker | Co-Founder B-DigitalUK | ForbesBLK | Championing Equity in Digital Marketing

Meet Rejoice Ojiaku
An award-winning SEO Manager, inclusive marketing strategist, and co-founder, Rejoice Ojiaku brings over a decade of experience driving digital impact across global agencies and mission-driven platforms. From leading SEO innovation at Nelson Bostock to co-creating B-DigitalUK, she fuses technical excellence with a bold commitment to equity—helping brands create content that ranks with relevance and resonates with purpose. Named a T50 Black Women Gamechanger in Media and a ForbesBLK member, Rejoice continues to amplify diverse voices in marketing through strategic leadership, public speaking, and inclusive content advocacy.

Born with an analytical mind and a deep-rooted sense of justice, Rejoice’s formative years were spent not just absorbing the intricacies of technology and communication, but questioning their impact. Her academic journey laid the groundwork for what would become a remarkable career. She completed her BSc in Information Technology Management for Business at the University of Manchester, followed by an MSc in Marketing at the same institution earning a merit distinction. Her education was never just about qualifications; it was about curiosity, drive, and the pursuit of understanding how digital tools could shape meaningful human experiences.

In 2024, Rejoice embarked on her Doctorate in Business Administration at the European Institute of Management & Technology, focusing her research on cultural representation in advertising and its influence on Black consumer loyalty in the UK and U.S. This academic endeavour mirrors her career-long commitment to bridging performance with purpose.

Rejoice’s professional journey is marked by a dynamic and ever-evolving engagement with SEO. From her early roles at Beamly and CV-Library to strategic positions at Neo Media World and Incubeta, she cultivated a reputation as someone who not only understands search mechanics but elevates them.

At Nelson Bostock UNLIMITED, where she currently serves as SEO Manager, Rejoice has led initiatives that blend deep technical expertise with creative and inclusive thinking. From managing corporate website redesigns to conceptualising internal SEO newsletters, her work is transformative. She has driven strategic insight reports, collaborated on a tailored Large Language Model SEO toolkit for B2B clients, and spearheaded executive visibility through thought leadership.

Her fingerprints are on every layer of the content strategy from backend performance tracking with SEMRush to front-facing industry education. But what sets her apart is her ability to articulate the why behind every what. As she says:

Whether delivering sessions on the B2B media landscape or acting as a spokesperson on AI and social search, Rejoice doesn’t just follow trends, she anticipates and shapes them.

Rejoice’s influence extends far beyond agency walls. As the co-founder of B-DigitalUK, she’s created a platform that champions Black marketers in an industry often slow to diversify. Through mentorship, digital campaigns, and community events, the initiative offers more than representation, it offers strategy, support, and sustainable visibility.

“We’re not here for performative gestures. We’re here to rewrite the playbook.”

Her work has garnered recognition on several fronts: as a T50 Black Women Gamechanger in Media, an honouree of #66WomenWhoWerkkk, and as one of Calliope Collective’s “5 Women in Marketing” transforming the landscape. She is also a ForbesBLK member and frequently invited speaker at major conferences such as BrightonSEO, WTSFest, and WLSS.

What stands out isn’t just her visibility but how she uses her platform. From humorous yet thought-provoking posts about pop-up ads (“a UX war crime”) to personal reflections on mental health and agency culture, Rejoice offers a voice that is both authentic and authoritative.

With a future-focused lens, Rejoice is committed to reshaping how brands think about content. Her ongoing doctoral research underscores a growing belief in inclusive, data-led marketing strategies that empower consumers rather than target them. Whether working on AI-driven SEO tools or mentoring the next generation of marketers, her mission remains clear: to ensure content not only performs but represents.

She frequently advocates for personal branding as a form of self-advocacy especially for Black professionals navigating corporate spaces:

“Your voice isn’t a liability; it’s your leverage.”

Her leadership philosophy is grounded in collaboration, cultural intelligence, and a refusal to compromise on authenticity. In an industry obsessed with optimisation, Rejoice Ojiaku is a reminder that true influence lies in connection.

Rejoice Ojiaku’s story is one of dual fluency in data and in dialogue, in metrics and in meaning. She reminds us that content should not only be discoverable but deeply human. In building her career, her community, and her credibility, Rejoice has not simply climbed the ranks. She has redefined them. At Executives Diary Magazine, we are honored to spotlight such transformative voices. If you’re an executive with a story that inspires, we invite you to share your journey with our global readership. Let your leadership legacy be the next to empower others.

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