Who is who
Who Is Devin Haman?
Devin Haman is a modern-day renaissance entrepreneur—an executive whose career arcs across aerospace engineering, Hollywood stardom, and the billion-dollar health and wellness industry. As the Co-Founder and CEO of the Beverly Hills Rejuvenation Center (BHRC), Haman has pioneered a revolution in anti-aging, aesthetic treatments, and regenerative health, turning what was once a niche luxury into a mainstream, medically-rooted movement.
Yet to understand Devin’s impact, one must look far beyond the glamorous exterior. He’s not just a businessman; he’s a strategic builder of brands, a media-savvy storyteller, and a visionary leader who has redefined what it means to grow older—with strength, vitality, and confidence.
From Spotlight to Science
For most people, a reality TV show would mark the height of their fame. For Devin Haman, it was only a footnote.
In the mid-2000s, the world watched as Sunset Tan, a luxury tanning salon founded by Haman, became a pop culture phenomenon on E! Entertainment. With Britney Spears, Kim Kardashian, and other stars as regular clients, Sunset Tan wasn’t just a salon—it was a symbol of Los Angeles glam. Devin, both executive producer and on-screen talent, helped guide the show into living rooms across 128 countries, amassing more than 100 million viewers worldwide.
But while the lights of Hollywood were bright, Devin’s vision was always bigger: How could he take the same mastery of branding, celebrity influence, and operational scale—and apply it to something transformative?
The answer came in 2005 with the launch of the Beverly Hills Rejuvenation Center, where
beauty met biohacking, and spa culture evolved into a full-blown healthcare revolution.
From Midwest Values to West Coast Vision
Born and raised in the American Midwest, Devin’s roots were grounded in grit, curiosity, and leadership. As the eldest child, he naturally assumed the role of a leader early on—a role that would follow him for life.
Graduating with a degree in mechanical engineering from Valparaiso University, Devin began his career in aerospace engineering. But even then, he knew his future wasn’t limited to blueprints and test labs. The spark of entrepreneurship burned too brightly to ignore.
Arriving in Los Angeles in the late 1990s, he co-founded DASK Productions, a top-tier event marketing company responsible for some of the most exclusive parties in Hollywood. These high-energy, high-profile experiences introduced Devin to the intersection of brand, celebrity, and storytelling—a formula he would later scale across multiple industries.
Building Brands That Shaped Culture
Devin’s first major national breakthrough came with the launch of Sunset Tan in 2003. Located on the iconic Sunset Strip, it blended celebrity glamour, pristine aesthetics, and cutting-edge tanning technology to deliver a service like no other. It was a luxury experience wrapped in LA allure—and it was a success. Within a few years, Sunset Tan had grown to 20 locations and licensed over 100 franchises.
What truly propelled the brand into the stratosphere, however, was the E! reality series “Sunset Tan.” Running for three seasons from 2007 to 2009, the show didn’t just entertain—it solidified Devin as a media-savvy mogul capable of turning brick-and-mortar stores into pop culture landmarks.
But the entrepreneur in Devin wasn’t content with fame. He wanted a lasting impact.
BHRC and the Business of Reinventing Health
In 2005, Devin met Dan Holtz, a wellness pioneer who shared his passion for transformative health. Together, they co-founded Beverly Hills Rejuvenation Center, blending the latest medical technologies with personalized treatments designed to optimize health, restore balance, and slow the aging process.
What began as a boutique clinic quickly evolved into a nationally recognized medical spa franchise, boasting over 24 locations, 50,000+ patients served annually, and performing a catalog of over 300,000 procedures.
Under Devin’s leadership, BHRC has:
- Achieved over $35 million in annual revenue
- Ranked five consecutive years on the Inc. 5000 list of fastest-growing private companies
- Won numerous awards from Aesthetic Everything, including:
- #1 Medical Spa West
- #1 Hormone Therapy Center
- Top Aesthetic Practice Executive (awarded to Haman)
Devin also spearheaded the development of BHRC Rejuvology, a proprietary skincare line now used by celebrities and influencers across the U.S., and co-authored the book “Trifecta of Health”, further establishing himself as a thought leader in integrative wellness.
His early investment in CellSound Aesthetics—a noninvasive fat-reduction and skin-tightening technology—demonstrates his knack for being ahead of the curve. Today, CellSound is one of the most sought-after treatments in the luxury med spa sector.
Thought Leadership, Media Influence, and Recognition
Devin’s leadership isn’t limited to boardrooms. As a Forbes Business Council member, he’s contributed over 20 published articles on leadership, entrepreneurship, and wellness strategy.
He’s been profiled in:
- Forbes
- Entrepreneur
- Inc.
- Variety
- E! News
- FOX
- InStyle
- The Wall Street Journal
His honors include:
- Item Magazine “Power 100” (alongside Leonardo DiCaprio and Arnold Schwarzenegger)
- Entrepreneur Magazine “Hot 100”
- Top 25 Most Influential People in LA Nightlife – Los Angeles Business Journal
- Top 100 Most Powerful People in Los Angeles – Los Angeles Magazine
- Theta Chi National Reginald E.F. Colley Award (runner-up) – the highest national honor in his fraternity
Vision for the Future: Aging Gracefully, Living Boldly
At the 2024 Sundance Film Festival, Devin and BHRC were featured in the exclusive NFP Inspire Lounge, offering VIPs access to CellSound® treatments, IV therapy, B12 shots, and Dysport® injections—all in a luxury, red-carpet setting. It was a glimpse into the future: wellness as lifestyle, optimized for both performance and elegance.
“I started in mechanical engineering and then got into real estate. We did some of the biggest parties in LA, launched a reality TV show, and then came BHRC,” Devin shared in a Voyage LA interview.
“It was from building those businesses that the idea for something greater—something transformative—was born.”
His driving motivation?
“To stay healthy and active—for myself and my family.”
But behind that personal mission is a professional empire. Devin envisions a world where aging is optional, where longevity is proactive, and where rejuvenation is available to all—not just the elite.
With plans for international expansion, more product innovations, and a growing base of influencer and celebrity partnerships, Devin Haman is just getting started.
Editorial Note
Devin Haman didn’t just build businesses—he built a culture—a culture where brand, science, and lifestyle intersect. Where entrepreneurship means more than profit—it means purpose.
His career serves as a reminder that authentic leadership is about reinvention. About staying ahead of trends, yes—but more importantly, about creating them. About seeing what others can’t yet see—and building it with passion, persistence, and precision.
If you’re an aspiring founder, a business leader, or someone looking for that next bold step—Devin Haman’s journey is proof that no career path is too unconventional, and no pivot is too big.
He didn’t just glow up.
He lit the way.
