who is who
Who is Sheena Eizmendiz
Sheena Eizmendiz is the CEO and Founder of The WellBiz, a renowned resilience champion, strategist, and leadership expert empowering global organizations through emotional intelligence, cultural inclusion, and human-centered growth.
Redefining Leadership Through the Power of Resilience
In a business world where complexity grows faster than clarity, Sheena Eizmendiz stands as a rare kind of leader—one who bridges the gap between human emotion and executive excellence. As the CEO and Founder of The WellBiz, she has transformed the conversation around leadership development, embedding wellness, cultural intelligence, and resilience at the heart of organizational growth.
Her work is not about quick fixes or motivational slogans; it’s about designing systems where people and performance thrive together. “Growth is rooted in resilience,” Sheena often reminds audiences—a principle that has shaped not only her coaching philosophy but also the cultures of some of the world’s leading companies.
Over more than two decades, Sheena has become a trusted advisor to Fortune 500 executives, policymakers, and visionary entrepreneurs. Through The WellBiz, she and her team have redefined how leaders navigate disruption, cultivate inclusion, and inspire meaningful change.
Building the Architecture of Mindset
Before founding The WellBiz, Sheena’s professional curiosity was guided by one central question: How do people overcome? That question led her to study positive psychology at Florida International University and pursue specialized certifications in Neuro-Linguistic Programming (NLP), Hypnotherapy, and Psychological First Aid.
Early in her career, she established Mind Therapy Group, where she worked as a Clinical Hypnotherapist and Coach, helping individuals rebuild after trauma, addiction, or burnout. These experiences became her laboratory for understanding the psychology of resilience. As she recalls, “Healing people taught me how leadership truly works—because both require trust, empathy, and the courage to look within.”
Her former client Ralph Duran, a general manager who trained under her, described her as “an inspirational speaker and coach whose insight into the human mind creates transformation that lasts.”
Those formative years laid the foundation for what would later become her global mission: empowering leaders to rise by first realigning the human systems within themselves and their teams.
The WellBiz and the Evolution of Leadership
In 1999, Sheena transformed her purpose into a platform by founding The WellBiz, a boutique consulting firm focused on organizational development, leadership design, and wellness integration. Headquartered in Miami, The WellBiz has since grown into a certified woman- and minority-owned business, serving clients such as Bupa Global, USI Insurance, and H.I.G. Capital.
Her methodology is anchored in a simple truth—people drive performance. “You can’t solve what you don’t understand,” she wrote in one of her recent LinkedIn reflections, recounting a project where her firm helped a global hotel chain reduce employee turnover by 27% in six months through empathetic listening, strengths-based leadership, and psychological safety initiatives.
Her clients agree that Sheena’s approach stands apart. Karla Faundez, a President and Fractional HR Leader, said, “Sheena’s passion for growth and her ability to design relevant, actionable training techniques are outstanding. Her programs inspire both individuals and organizations to evolve.”
Through her leadership, The WellBiz has become synonymous with cultural competency and sustainable growth. Her team—a collective of coaches, facilitators, and strategists—shares her belief that leadership must serve both people and purpose.
The Human Side of Business
For Sheena, leadership is not just professional; it’s profoundly human. Her philosophy centers on psychological safety, emotional intelligence, and empathy as the core metrics of success. She encourages organizations to see wellness not as an expense, but as a performance strategy.
Under her guidance, The WellBiz has led transformative initiatives in diversity, equity, and inclusion (DEI), guiding organizations toward more inclusive cultures and equitable practices. “Creating inclusive, equitable workplaces isn’t just good business—it’s the right thing to do,” Sheena emphasizes.
Her commitment to these values has earned her numerous recognitions, including the Amplify Voices Award from United Latinas, the Sunshine Award for DEI Champion from the South Florida Hispanic Chamber of Commerce, and a spotlight feature in BoldJourney Magazine. In 2023, she received the Enterprise Award for Fast-Growing Company from BoldHaus, further cementing her reputation as both a business innovator and a social impact leader.
Sheena’s peers speak to her ability to elevate every room she enters. Marly Q. Casanova, TEDx speaker and colleague, notes, “Sheena’s approach to mindset and resilience is transformative. Her ability to engage and transform perspectives makes her a respected authority in her field.”
Eddie Rodriguez, Owner of Eddie Rodriguez International, adds, “Sheena takes profound concepts and makes them accessible. She builds understanding, and with it, change.”
From executive coaching programs to wellness retreats, Sheena has crafted a new leadership playbook—one that replaces pressure with purpose and performance with presence.
Vision for the Future: Leading with Humanity and Innovation
Looking to the future, Sheena envisions The WellBiz as a bridge between AI-driven intelligence and human-centered leadership. Her mission: to empower organizations to adapt intelligently while never losing sight of empathy and connection.
Her thought leadership echoes through her speaking engagements and media appearances on Channel 7, Telemundo, Univision, Power 96, and countless podcasts. Recently featured on Access Your Leadership with Hakim Lakhdar, she reflected on courage in leadership, saying:
“Courage isn’t the absence of fear—it’s the decision to act despite it. Leadership isn’t about managing performance; it’s about creating environments where people can breathe, belong, and become.”
Her bestselling book, “Path of Emergence: From Loss to Triumph,” continues to inspire readers to rise through adversity, while her company’s programs are redefining resilience as a core competency in the corporate world.
Anadel Alberti, CEO of Audaciously Authentic, captures Sheena’s legacy succinctly:
“Sheena doesn’t just teach leadership—she embodies it. Her programs are not lectures; they’re experiences that shift how people lead and how organizations live.”
A Legacy Rooted in Resilience
Sheena Eizmendiz’s story is not one of overnight success, but of sustained purpose. Through her work at The WellBiz, she has become a trusted architect of resilient leadership—helping executives, teams, and organizations rediscover the strength in vulnerability and the wisdom in wellbeing.
In an era where uncertainty defines business, Sheena’s voice brings clarity:
“Lead with authenticity, and your impact will be limitless.”
Her journey reminds us that resilience is not just the ability to recover; it’s the power to reinvent.
