From the Diary of Kaine Levy

Kaine Levy - Main Feature

KAINE LEVY

Founder of Ventur Agency & Fractional CMO

At seventeen, Kaine Levy was already running a client roster that spanned eight countries. Not as a marketer just yet, but as a filmmaker making music videos for heavy metal bands he’d grown up listening to. Bands that trusted a teenager with their image because the work stood out. He had taught himself the craft while touring the UK as a drummer, building something real before most people his age had figured out what they wanted to do with their lives. The work was impressive. The clients kept coming. And then, after eight years of building a videography business, Levy ran into a problem that the quality of his work could not solve. The content he was producing, content that was technically excellent and creatively strong, wasn’t performing consistently. He would later find out why.

Kaine Levy is the Founder of Ventur Agency and a Fractional CMO who works with startups, scale-ups, and established companies at the moments that define their commercial trajectory. What sets him apart is not creative instinct; it is the discipline to translate creativity into commercial results.

From a Touring Drummer to a Filmmaker Who Needed Better Questions:

Levy’s early life did not follow a conventional path toward marketing leadership, and that is precisely what makes his perspective useful. He grew up playing heavy metal drums, touring, performing, and learning how audiences respond to energy and presence in real time. That experience, playing on a stage and reading a crowd, gave him an intuitive understanding of attention and human psychology. When he turned that attention toward filmmaking, he brought the same instinct with him: what makes someone lean in, and what makes them look away.

By the time he enrolled at MetFilm School to study Film Directing and Producing, he already had years of professional work behind him. The degree sharpened his technical foundation, but the real education was happening in parallel, on client sets, in edit suites, in the gap between what he delivered and what his clients actually needed. After graduating, he spent several years at QVC as a Graphics and Playout Operator and Broadcast Technical Operator, working in live television production where the margin for error is zero and the pressure to make fast, correct decisions is constant. That environment trained a reflex for clarity under pressure that would later define how he runs marketing operations for companies with six-figure budgets and exit timelines.

But the turning point came from frustration. After eight years of producing high-quality video content for corporate clients, Levy kept watching his work disappear into the void. Strong visuals. Inconsistent results. He wanted to understand why, and the answer he found was this: his clients had no brand strategy. They were commissioning creative work based on what felt right internally, not on what their customers actually needed to see.

“None of my clients actually had a brand strategy. They were just asking me to create ideas that they thought were cool rather than doing what was objectively right for their customers.”

The insight was the foundation of everything he has built since.

The Work That Turns Strategy Into Revenue:

Levy now runs Ventur Agency, the UK-based marketing firm he founded in 2012, alongside a Fractional CMO practice that places him inside fast-growth companies. His client list currently includes Love Is Art, a consumer brand scaling toward a multi-seven-figure exit, and Michael Serwa, the UK’s highest-paid life coach, working with the best in their field; a personal brand he has taken to page-one dominance across core search keywords while simultaneously building presence with LLMs like ChatGPT, Gemini, and Perplexity.

At 344 Audio, the Manchester-based audio post-production company, Levy was brought in to reposition the business toward top-tier production companies and AAA game studios, a category of clients that requires a brand to signal credibility before securing major projects. The repositioning was built on detailed client research and competitor analysis, and it required two things above all else: creating the right perception and rebuilding the pricing model from day rates to value-based packages.

“We had to show that 344 Audio was a brand capable of taking on major projects and delivering to the same standard as industry titans with decades of history.”

In three years, revenue grew by 4x. Average project size increased. 344 Audio began working on the exact kind of projects the repositioning was designed to attract.

At Love Is Art, the challenge was different in nature but equally systematic. When Levy joined, the company had reached multiple six figures on the strength of its founder’s product development and brand foundations alone, with no formal marketing infrastructure in place. Levy and COO Chris Merkle built the entire marketing function from the ground up: brand strategy, paid media channels, customer insights, website conversion rate optimization, social media content, and packaging redesign. The approach was aggressive and data-driven, with rapid ad testing across every new initiative and a clear set of metrics governing decisions: revenue, average order value, ROAS, conversion rate, and engagement rate. The team reached an average 3.5x ROAS across campaigns, spiking to 10x during peak periods. A single social media post generated 3.3 million views and an influx of sales, significant enough to test the warehouse team’s capacity.

Key Takeaways / Playbook

  • “Anything creative, psychological, or human should remain human-led. Anything systematic, logical, or process-driven can be optimised with AI.” In other words, the tool should serve the outcome, not replace the thinking that produces it.

The Legacy He Is Actually Building:

Levy wrote in his own words that everything he does now is about building a legacy. It is worth taking that seriously, because in his case, it is not a vague aspiration. It is a design principle. Ventur exists to create value for his family, his clients, and his employees, and the commercial results he produces are the mechanism through which that value is delivered. The ex-drummer, who once moved crowds from a stage, now moves customers with marketing. In both cases, the underlying skill is the same: knowing what people need before they even know it themselves.

Kaine Levy is the Founder of Ventur Agency and a Fractional CMO based in the United Kingdom. He works with startups, scale-ups, and established companies to build brand strategy and marketing operations that drive measurable commercial growth. To connect with Kaine or learn more, visit venturagency.com or his LinkedIn https://www.linkedin.com/in/kainelevy/

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