“Technology, at its best, is about improving the customer journey, empowering people, and unlocking new possibilities for businesses.”
– Jimmy Acton, Chief Digital Officer at 4th Utility
Jimmy Acton is a technology leader whose work has consistently redefined how businesses engage with digital innovation. With over 20 years of experience in the IT, communications, and hosting industries, his expertise spans across security, server architecture, MPLS, and IoT. From pioneering advancements in customer journeys to helping organizations harness the power of digital transformation, Jimmy’s leadership has shaped the way businesses understand and apply technology in today’s fast-paced world.
Early Education: Laying the Groundwork for a Digital Future
Jimmy’s journey began at Sheffield Hallam University, where he earned a BSc in Computing. This formative experience ignited his passion for technology and set the stage for his long career in the digital world. With a sharp mind and a keen interest in problem-solving, Jimmy knew early on that he wanted to merge his technical skills with a desire to make a tangible impact on the world.
During his university years, he focused on developing a deep understanding of computing systems, networking, and digital infrastructures. This foundation would prove vital as he ventured into the workforce, ready to tackle the digital challenges of an evolving world.
The First Step: From Technical Expertise to Strategic Leadership
Upon graduation, Jimmy entered the workforce with a clear vision: to use technology not just as a tool but as a means to drive meaningful business results. His first role was as an Account Manager at ntl:Telewest Business, where he managed client accounts and built long-lasting relationships. Here, he learned the power of customer service and how effective communication could bridge the gap between technical solutions and business needs.
After this, Jimmy joined Star Technology, where his role evolved into Account Development Manager. His ability to build scalable solutions, nurture relationships, and identify growth opportunities soon made him a go-to expert in his field. By focusing on organic account growth, Jimmy was able to create business partnerships that were both future-proof and mutually beneficial. His work ethic and integrity were recognized by many, including Anthony Smith, Head of ICT at UK Wealth Management Ltd, who stated, “James’ ability to understand our challenges and deliver tailored technology solutions transformed our ICT services and provided outstanding value to our business.”
Building an Empire of Digital Innovation
In 2017, Jimmy co-founded Full Comms, a full-stack digital agency, where he could put his strategic and technical expertise into action. At Full Comms, he helped businesses create an impactful online presence, optimizing customer experiences in real-time. By pushing the boundaries of what was possible with digital technology, Jimmy and his team provided businesses with the tools they needed to stay ahead in an increasingly competitive market.
Around the same time, Jimmy also took on the role of Director at ActionCloud Ltd, where he further honed his skills in cloud solutions, hosting, and security. These ventures cemented his status as a thought leader in the digital space, capable of crafting bespoke technology solutions that transformed organizations.
Revolutionizing the Internet Experience: Chief Technology Officer at 4th Utility
Today, Jimmy serves as the Chief Digital Officer (CDO) at 4th Utility, a role that perfectly aligns with his vision of using technology to improve people’s lives. 4th Utility has made a significant impact on new build developments by addressing the poor internet experience in housing estates and apartments. By partnering with house builders and local authorities, the company delivers high-speed, business-class internet services that far exceed the UK’s current standards.
Through his leadership, 4th Utility has reshaped how people in underserved areas access the internet. “We don’t just provide internet; we deliver experiences,” says Jimmy, reflecting his philosophy of using technology to enrich the customer journey. His work with 4th Utility has not only bridged the digital divide but has also enhanced the overall quality of life for many. This vision was also recognized by Steven Peake, Director of Systems Engineering UK&I at Barracuda, who said, “James always ensures the working relationship is at its best, and his commitment to delivering results is unwavering. Our partnership has grown immensely thanks to his leadership.”
Making a Difference Through Strategic Vision
Jimmy’s success is not just in his technical acumen but in his ability to communicate complex ideas in simple, actionable terms. Whether leading a team or collaborating with clients, he brings a strategic vision that drives results. His leadership style is hands-on, yet supportive, always encouraging those around him to innovate and push the limits of what’s possible.
As Director at multiple organizations, including KPro Software and Keaze, Jimmy has been at the forefront of digital transformation in various industries. His expertise in IoT, digital strategy, and customer experience continues to shape the future of technology in the UK and beyond.
A Vision for the Future
Looking ahead, Jimmy remains committed to revolutionizing the digital landscape. His career trajectory demonstrates a deep passion for technology, an unwavering commitment to excellence, and a dedication to making a real difference in the world. With a blend of technical expertise and visionary leadership, Jimmy is paving the way for a future where technology and business align to create meaningful, customer-centric experiences.
As he continues to lead 4th Utility into new frontiers of digital connectivity, one thing is clear: Jimmy Acton’s impact on the digital world is far from over, and the best is yet to come.
The Nectar of Wisdom from Jimmy Acton’s Story
- Adapt to Change
Jimmy’s career shows that to lead, you must embrace technological change. From Vodafone to The 4th Utility, his ability to stay ahead of tech trends has allowed him to create innovative solutions that drive business growth. As a leader, adaptability is key to staying relevant and competitive.
- Focus on the Customer
A true leader always keeps the customer at the center. Jimmy’s dedication to improving the customer experience, whether solving connectivity issues or making home-buying easier, proves that customer-focused leadership drives long-term success.
- Build Trust and Relationships
Effective leadership is built on trust. Jimmy’s career is a testament to the power of strong relationships. By listening, understanding, and delivering, he’s earned the respect of clients and colleagues alike—essential for any leader aiming for lasting impact.
- Persistence Pays Off
Jimmy’s story highlights the power of persistence and adaptability. From tackling technical challenges to leading innovative projects, his resilience is a reminder that leadership requires constant problem-solving and the willingness to push through setbacks.
- Lead by Example
Great leaders don’t just manage—they lead by example. Jimmy’s hands-on approach shows that true leadership means being involved at all levels. His commitment and work ethic inspire teams to follow suit, fostering a culture of excellence and accountability.
