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Meet Amira Soliman
Amira Soliman, based in Abu Dhabi, UAE, is the dynamic Founder and CEO of Athar Finance and Time Guardian, two groundbreaking ventures revolutionizing digital finance and secure digital legacy management across the GCC and beyond. With over 25 years of experience in retail banking, investment, and fintech, Amira has become a powerhouse in the financial sector, bringing both expertise and visionary leadership to the companies she leads.
Her career has spanned leadership roles at prestigious financial institutions like Citibank, FAB, and Credit Agricole, where she honed her skills in banking products, credit cards, and investment solutions. Today, her mission is clear: to empower individuals and businesses with innovative and secure financial solutions that bridge the gap between traditional and digital finance. Discover more about Amira here.
Early Life and Education: A Foundation in Finance and Technology
Amira Soliman’s journey into the world of finance and digital innovation began with a solid academic foundation. Growing up in the GCC region, she developed an early interest in business and finance. She pursued her education with a focus on banking and finance, laying the groundwork for what would later become an illustrious career in some of the world’s top financial institutions.
Her academic achievements were not just about securing a degree; they were about understanding the nuances of the financial world. Amira was drawn to the intricate systems that power economies and the potential for innovation within the financial landscape. This curiosity led her to pursue roles that would blend her passion for banking with her desire to innovate in the digital age. As she often states,
“In the ever-evolving world of fintech, one thing remains constant: innovation is key to future success.”
The First Steps in the Financial Industry
Before stepping into entrepreneurship, Amira built a successful career in banking, holding roles at global institutions such as Citibank, Credit Agricole, and First Abu Dhabi Bank (FAB). At Citibank, she advanced through roles that gave her insight into everything from retail banking to investment products. Her time at Credit Agricole and FAB expanded her leadership experience, particularly in integrating digital innovation with traditional banking services.
These experiences shaped her understanding of the financial industry’s complexities and possibilities. But as she worked across regions and sectors, Amira noticed a growing gap between traditional financial systems and the digital world. Businesses and individuals needed secure, cost-effective tools for managing and transferring digital assets, something the current system wasn’t equipped to handle. Her role as a Chief Revenue Officer and co-founder of Jingle Pay gave her firsthand experience in driving innovative financial solutions. Amira’s belief in technology’s power to change lives fuels her work. Her journey has always been centered on embracing challenges and seizing opportunities. As Amira explains,
“The future of finance lies in the digital transformation of payments. With the right tools, businesses can achieve seamless transactions and financial freedom.”
Building the Future of Payments with Athar Finance
In 2020, Amira took a bold step toward creating her own legacy in the fintech world. She founded Athar Finance, a digital payment network designed to revolutionize payments across the GCC. Athar Finance is a platform that utilizes blockchain and stablecoin technology to provide fast, secure, and cost-efficient payment solutions for PSPs (Payment Service Providers) and merchants. At Athar Finance, Amira’s vision was clear: to create a payment system that empowered businesses and individuals with secure, seamless, and instant transactions. In a region where digital payments were rapidly evolving, she recognized the need for a solution that would address both security concerns and inefficiencies in traditional payment systems.
Amira reflects, “The future of payments is about providing the tools for financial freedom without compromising security or affordability.”
This principle is embedded in Athar Finance’s core values, which focus on providing users with total control over their funds, without the need for intermediaries or third-party involvement. Under Amira’s leadership, Athar Finance quickly gained attention for its user-friendly interface and its ability to offer a truly decentralized payment solution. The company’s PayFi network became a game-changer for businesses looking to leverage blockchain technology for faster and more secure transactions. Disvoer more here.
In Amira’s words, “Digital legacy management is not just about storing files, but about creating a safe and secure environment for your most precious memories and assets to be transferred to future generations.”
Introducing Time Guardian: Securing Digital Legacies
Amira’s entrepreneurial journey didn’t stop with Athar Finance. As a visionary in the fintech space, she recognized another critical need in the digital age: a secure and reliable way to protect and transfer digital legacies. In response, she co-founded Time Guardian in 2021, a groundbreaking app designed to secure and transfer digital assets across generations.
“Your digital assets are not just files—they’re part of your identity, your legacy,” Amira states.
Time Guardian allows users to store important files, memories, and digital assets inside an encrypted digital vault, known as a Time Capsule. These capsules can be programmed to unlock at a specific time or triggered by key life events, ensuring that everything from family heirlooms and private keys to wills and final messages is delivered securely and meaningfully. Powered by military-grade encryption and open-source blockchain technology, Time Guardian guarantees confidentiality, integrity, and future delivery. Whether for personal use, estate planning, or business continuity, the platform offers peace of mind in an increasingly digital world. Explore more here.
“In a digital world, we need a solution that protects what matters most, whether that’s personal memories, vital documents, or assets meant for the next generation,” Amira explains.
Empowering the Future of Digital Finance and Legacy Management
Today, Amira is regarded as a thought leader in the fields of digital finance and legacy management. Her expertise in navigating both traditional financial systems and cutting-edge blockchain technology positions her as a visionary, transforming the way people handle their finances and digital assets.
Amira’s leadership extends beyond just technology; she advocates for the integration of AI in financial systems to make payments even smarter and more secure. This forward-thinking approach is evident in the development of Paipal, an AI-driven tool that transforms the DeFi experience by automatically optimizing financial strategies and minimizing risk. Her work at Athar Finance and Time Guardian reflects her commitment to making digital finance both accessible and secure for the masses. She is passionate about the potential of these technologies to bring true financial freedom to individuals across the globe, especially in the GCC region, and beyond.
“Building systems that empower people to protect their digital legacy for the future is one of my most important missions.” – Amira Soliman
Voice for the Fintech and Financial World: Empowering Clients Globally
Amira’s deep understanding of the financial sector, combined with her entrepreneurial spirit, has positioned her as a thought leader in fintech and digital security. Her passion for creating secure and private solutions is reflected in the way Time Guardian caters to individuals in need of long-term data storage and digital legacy transfer. Whether it’s a family seeking to safeguard precious memories or a business looking to ensure the secure transmission of assets, Amira’s insights have been crucial in developing a comprehensive, user-friendly solution for every need.
“In a world where everything is becoming digital, ensuring the safety and security of our assets has never been more important. We need solutions that protect not only our financial wealth but also the intangible assets that define us as individuals.” – Amira Soliman
A Visionary Leader and Mentor
Throughout her career, Amira has been a strong advocate for women in leadership roles, pushing boundaries and breaking barriers in industries that are often male-dominated. As the founder of both Athar Finance and Time Guardian, she has created opportunities for people from all walks of life to engage in secure digital finance, whether they are PSPs, merchants, or individuals looking to secure their financial future.
Amira’s leadership philosophy is one of empowerment and inclusivity, often sharing her belief that financial freedom is a right for everyone. Through her ventures, she continues to mentor and inspire the next generation of leaders, particularly those interested in the fields of fintech and blockchain technology.
Looking Ahead: A Vision for the Future
Looking toward the future, Amira remains focused on advancing digital finance and legacy management technologies to keep pace with evolving needs. She is committed to ensuring that financial freedom, security, and ease of use remain at the core of Athar Finance’s and Time Guardian’s offerings. With her leadership, both companies are poised for significant growth, aiming to redefine how individuals and businesses interact with their digital assets. Reflecting on the mission of Time Guardian, Amira says:
“With Time Guardian, your important memories live on, and your stories can be transferred from generation to generation, just as you envisioned.”
Amira’s entrepreneurial journey exemplifies her dedication to solving complex problems with innovative solutions. She is a passionate advocate for the future of finance, where blockchain, AI, and digital assets intersect to create a new, empowered world.
Editorial Note
Amira Soliman’s work continues to shape the future of both fintech and digital legacy management, placing her among the most innovative leaders in the region. Her vision, combined with her dedication to security and cutting-edge technology, is empowering businesses and families alike to secure their digital futures. Through Athar Finance and Time Guardian, Amira is not just advancing technology; she’s laying the foundation for a new era in digital finance and legacy protection.
For more insights into her vision, Explore Time Guardian and Discover Athar Finance, where innovation meets security and financial freedom is within reach.
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